Real-time feedback between customer requirements and production planning has dramatically increased production optimization. Significant increases in the average sale price have been realized due to new transparency in the sales process. Reduced transaction times and costs (by up to 70%) due to process efficiency. Major increases in customer satisfaction and loyalty have been reported. Cash flow has improved as a result of reduced timing between delivery and invoicing. Increases in stock utilization and reduction of storage costs. Reductions in the manual work for traders and mid-office personnel. One company increased turnover via its most profitable delivery ports due to better planning. Reductions in transaction costs have lead to big savings over thousands and thousands of transactions.